One in four people experience mental health difficulties every year. Danny joined that club, though he put considerable effort into making sure nobody noticed his membership.

His life looked brilliant on paper. Golf background, decent education, job that made for good small talk. His actual reality involved depression, anxiety, and suicidal thoughts.

The stigma around mental health meant that even at his darkest, admitting he was struggling felt like admitting he was fundamentally broken. So he stayed silent, keeping up the performance even when he was on the brink.

Treatment eventually happened: therapy, medication, getting his lifestyle sorted. These things helped stabilise everything, which was crucial. But the bit that was missing was having actual conversations about mental health with real people who weren't being paid to listen.

Golf accidentally provided that. Regular rounds with familiar faces created natural opportunities for genuine chat. The walking, being outside, having something else to focus on, it all made discussing personal stuff feel less intense.

When Danny started being honest about the stuff in his head, others shared their experiences too. This kept happening consistently, which suggested people actually wanted these conversations but had no idea how to start them.

Or maybe they just needed someone else to go first.

Since then, he's spoken with and interviewed hundreds of golfers. What he's realised is this: every golfer has a story. They just need space and permission to share it.

That’s how Florio was born.